Professional and Affordable SEO Services Packages
SEO, which stands for Search Engine Optimization, is a practice of helping the website rank high(er) on different search engines by learning what people are looking for and then utilizing this knowledge to influence search algorithms.
With enough influence, search engines recognize you easier and rank you higher. In turn, the higher you rank, the higher the probability that a person searching for the information/product you provide will click on your link.
The term, SEO, generally refers to website optimization via keywords for better visibility, but SEO marketing can be a complicated process, especially if you intend to grow your traffic via organic SEO.
What is Organic SEO?
Organic SEO means having a long, content-based strategy to increase your visibility and traffic. Instead of “cheating” your way to the top of the rankings, which isn’t likely to deliver long-term results and might get you penalized by the search engines, content-based SEO is, well, organic – as in attracting traffic on its own merit.
Organic SEO strategy is dependent upon creating an optimal atmosphere – good content with smart keyword use, appealing website design, easy navigation, and proper link building.
In short, the website needs to make it easy for the search engine to determine what it’s about while providing targeted content for potential consumers to not only ensure they visit the website, but prolong their “staying time”, and retain them as consumers.
What Can an SEO Company Do for a Small Business?
As mentioned earlier, SEO is an ongoing process that keeps evolving. It needs to be monitored and tweaked continuously, first to achieve high ranking and then to maintain it.
This means keeping a hands-on pulse at all times – ensuring the website design is appealing, the site easy to navigate, the content up-to-date and contains just enough keywords to distinguish it without looking spammy and making sure your backlinks are of high-quality.
This can be a lot to handle if you don’t have experience and are trying to cover all the ground by yourself.
Successful SEO companies provide the benefit of having a good handle on successful strategies and being experienced at implementing necessary techniques. Where you’d have to experiment a lot on your own to strike gold, an experienced company has done this previously and knows which techniques to implement to bring you to the top.
Benefits of Working with our SEO Company
So how do the companies deliver results? To put it very succinctly, we will help you create a sustainable online marketing strategy, based on your products and goals.
To put it non-succinctly, working with us has 7 major benefits we’d like to highlight:
Sustained Visibility – Doing a once-off work won’t help you maintain high rankings even if it may help you achieve it for a limited time. That’s why it’s important to create a long-term sustainable campaign. SEO optimization is an affordable and effective way to maintain visibility and increase your website traffic/consumer base over time.
Higher Conversion Rate – Best SEO strategies encompass not only “chart success” that stops when the website ranks high, but content quality as well. There are a variety of conversion techniques to ensure that the visitors see the right content at the right place, and keeping that content highly engaging increases consumer retention.
Higher Return On Investment – Successful SEO strategy eliminates the need for experimenting with advertisements, including that in traditional media. It’s relatively low-cost and has a higher chance of reaching people already interested in your product that are more likely to become consumers. This means higher returns with lower costs.
Maximum SEO Traffic – Effective keyword utilization serves one major purpose: delivering your audience base straight to you while filtering out those who are looking for the exact thing you provide and have a high probability of becoming consumers.
Increased Revenue – The combined effects of effective and sustainable strategy deliver, unsurprisingly, higher visitor retention and their conversion into consumers, which increases your sales and delivers higher revenue.
What are Commonly Used Techniques to Improve SEO?
Business SEO, particularly Small Business SEO, uses various techniques to improve its rankings. SEO optimization serves other purposes as well. It’s not just about ranking higher, but setting yourself apart from your competitors, and retaining new clientele after they visit your website.
Effective SEO has a two-fold effect. Business owners deliver their products to consumers in the most efficient manner, while the consumers have an easier time finding what they need.
Common techniques for small business SEO optimization include:
Links (backlinks) – putting links to your websites on other sites and blogs improves your visibility.
Visual material – relevant photos and videos can go a long way to increasing traffic. Visual elements make your material more user-friendly, easier to comprehend, and can get search engines to index your site better.
Tags – Anyone who knows a thing or two about SEO, knows that keywords play an important role when it comes to the website index. Using keywords in tags can help distinguish you. That said, keyword use shouldn’t look “spammy”. There are multiple tags – meta tags, title tags, description tags – and overwhelming them will have adverse effects. Keywords should be used in a smart, measured way.
Website content – SEO is a continuous process. Your content should be constantly optimized and updated (ex. an e-commerce site should constantly update product descriptions, features, and prices).
Social Media – Social media can go a long way towards improving your visibility and increasing your traffic by connecting you to potential consumers. Facebook, Twitter, Instagram, Youtube are formidable SEO tools when wisely used.
How Long Does It Take To See SEO Results?
This might not be particularly pleasant to hear, but if you wish to achieve long-term results then you need to implement a strategy aimed at slow but sustainable growth.
SEO is not a one-and-done thing. It’s constantly changing and requires upkeep. If your competitors will keep improving their SEO to improve their ranking but you stop the moment you achieve what you wanted – you will lose foothold soon enough.
The strategy you implement may also affect the final results. If you use underhanded techniques, you may be able to see rapid growth in as little as just two weeks – but you also risk freefalling just as fast. Search engines (Google in particular) don’t look favorably upon rapid momentum suspicious of foul play and you might end up getting penalized.
Achieving optimum results usually takes a few months – sometimes up to six – but slow, organic growth will be easier to maintain and continue to improve upon in the long run.
What Factors Determine the Timeframe for SEO Results?
There are several major factors that will play a decisive role in how long it’ll take to see SEO results for your website, including:
Website Age and Authority – there’s solid evidence that older websites take less time to produce results. This is mainly due to the solid amount of backlinks accumulated over the years. If you try to boost new website engine ranking using spammy backlinks to achieve the same effect, you’re more likely to damage the ranking and delay the results.
Link Building – Unsurprisingly, effective link building is one of the major factors that help your website rank higher. The perils lie in content and strategy. If you produce spammy content or use any strategies that have been banned by search engines, you not only risk the ranking but may get penalized.
Content – Solid content marketing strategy can do wonders for your SEO. Companies that have a solid marketing strategy to base their SEO on often see up to an 8% increase in traffic (sometimes even more). Content marketing should be based on producing high-quality unique content aimed at the target demographic, even if it takes longer to produce.
Keyword Targeting – While we’re on the subject of targeting – content analysis and the right keyword strategy will accelerate your traffic as well. Analyzing high-ranking competitors is paramount to gaining insight into which keywords are the most effective.
Website Infrastructure – You may be able to attract traffic to your website, but the visitors won’t stay if the design or navigation is offputting. URL and CMS systems affect the ranking as well.
Off-Page/On-Page SEO – Building backlinks, commenting on high-authority websites is off-page SEO. On-Page SEO such as anchor text, titles, meta, and alt tags, are no less important. They need to supplement each other to deliver results sooner.
If you think you could use an effective long-term SEO marketing strategy we are here to help. We’ll work with you every step of the way, to ensure you get a successful long-term SEO plan that’ll bring your potential consumers straight to you.